"This is the first conference in years where I have taken pages of notes for every session. So many insightful conversations, so much positivity towards the future of the Health Club industry and its businesses."
Dr. Paul Bedford Principle Retention Guru
2019 Technology Summit Advisory Board
Rick Caro President Management Vision, Inc.
Rick Caro is the President of Management Vision, Inc., a leading consulting firm specializing in the club industry. It provides management expertise to clubs, real estate developers, hospitals, hotels, resorts, appraisers and to the courts as an expert witness. Management Vision is widely regarded for its feasibility studies, business plans, loan proposals, valuation of the worth of clubs, assistance in the buying and selling of clubs, operational analyses of existing clubs and financial acumen. It has experience with small- and large-sized clubs, single-activity and multi-sport facilities, suburban and urban sites, owned and leasehold properties and start-up and take-over business situations throughout the U.S. and other countries. Mr. Caro also founded Club Market Vision, Inc., a sister company, to provide strategic and marketing consulting, industry and club member research assistance.
Jon Roberts CIO InShape Health Clubs https://www.inshape.com/
Jon Roberts currently serves as the Chief Information Officer for In-Shape Health Clubs, a California-based chain of 65 full service health clubs. In this role, Jon is responsible for infrastructure, application development, business intelligence, product & process development as well as overseeing the customer support centers. Prior to working for In-Shape Health Clubs, Jon worked in multiple different industries including Aerospace, Voice Processing, Legal Services, Banking and consulting. Jon holds bachelor degrees in Computer Science and Business Administration, both from Oklahoma State University. In his spare time, Jon enjoys golf, hiking, and snow skiing.
Don Dickerson Vice President FitnessSF https://www.fitnesssf.com/
Don Dickerson is the Vice President of FITNESS SF, a San Francisco based chain of 8 dynamic health clubs. Don has been with FITNESS SF for over 15 years and oversees technology implementation, app development, business operations, staff development and human resources. Prior to working at FITNESS SF, Don has worked in technology, publishing and marketing. Outside of the fitness industry Don serves on the Board of Directors for the Salvation Army and The Trainers Coalition. In his spare time, he hikes, sails and has a passion for senior dog rescue.
Joshua Rider Senior Vice President, Revenue Management and Strategic Partnerships Golds Gym International https://www.goldsgym.com/
Josh Rider joined Gold’s Gym in 2016 and currently serves as the Senior Vice President, Revenue Management and Strategic Partnerships. Josh has over 15 years of experience leading teams across multiple industries encompassing the Marine Corps, Investment Banking and most recently Fitness. He oversees brand innovation, operations support, revenue management across multiple lines of business as well as the member service center. Before joining Gold’s Gym, Josh was a Vice President in the Investment Banking Division of J.P. Morgan advising clients across multiple industries on mergers and acquisitions, activism defense and capital raise activities. Josh holds a Bachelor’s Degree in Computer Science from Baylor University and an MBA from the Massachusetts Institute of Technology, Sloan School of Management.
Allison Rand Director of Marketing Urban Adventures - VIDA - SweatBox - Bang Salon - Aura Spa http://www.uacompanies.com/
As the Director for the Marketing and Communications Department at Urban Adventures Allison oversees marketing, public relations and community relations for the five VIDA Fitness lifestyle clubs located in Washington, DC and include SweatBox, Aura spa and Bang Salon. Allison joined Urban Adventures in 2017 to lead VIDA’s marketing expansion in the DC Metro Area. Under Allison’s guidance VIDA has increased its membership, launched a successful partnership with the Mayor and DC Parks and Rec to help make DC the fittest city in the United States. She has also orchestrated multiple events under VIDA Gives Back, the charitable branch of VIDA Fitness. Allison has an extensive history in the fitness, marketing and digital worlds as the previous General Manager of AcaciaTV, a fitness video on demand platform, Vice President of Digital Media for Discovery Communications, and Diet & Fitness Producer at the first website for women, iVillage.com. She uses her content creation experience and creativity to develop winning campaigns that drive revenue creation, increase brand recognition and promote a well-balanced lifestyle for everyone.
Katie Bossie is Listen360's Senior Business Manager for the health and fitness industry. In her current role, Katie oversees business development and service delivery of Listen360's customer engagement and reviews management system for their health and fitness clients. Having worked with health and fitness businesses of all types and sizes, Katie is keenly suited to share insights and best practices on what drives customer loyalty in the health and fitness industry.
John Ford CEO eGym North America
John Ford started his career in fitness technology as the founder of Virtual Active – a first person, running, hiking, and cycling video experience distributed to millions of exercisers around the world. After retiring from running around the world with high-tech camera gear, John spent his time building mobile technology at Netpulse that helps health clubs engage members, drive revenue and enhance the club experience. As part of the acquisition of Netpulse by eGym in 2018, John took the next step in realizing his vision of a fully networked training experience and became CEO North America of eGym. He is now leveraging the combination of the largest supplier-independent digital fitness platform and the largest open mobile platform to help health clubs take full advantage of the potential of digital technology.
Mike Leveque COO MYZONE, Inc.
With over 30 years in the global Health & Fitness industry, Mike Leveque is the COO of Myzone, the leading physical activity based engagement platform for the fitness industry. After working at a 17 acre multisport health club in Southern California for 5 years, Mike spent 18 years with Star Trac, where he held various positions in sales, finance and as EMEA Managing Director. In 2010, Mike was promoted to President and COO of Star Trac, where he lead the transition to a new owner and established the new corporate entity of Core Industries.
Mike left in 2011 to co-found Myzone, which today has over 6,000 registered licenses in 64 countries.
Bruce Lewis Vice President & Industry Practice Manager Silicus
Bruce Lewis is the Vice President and Industry Practice Manager at Silicus. Bruce leads the Health & Fitness, and Payments & cards industry practices. Bruce has over 20 years of experience building and delivering software enabled products for the Health and Fitness Industry. He has worked in and consulted with many of the leading technology companies in the Industry Including CheckFree, Aphelion, Fiserv, Jonas Fitness, and Motionsoft. In his capacity as VP/CIO, he has led teams who have built products currently being sold and utilized in the Industry. His background in payments and credit card processers includes work with WorldPay/Vantiv, First Data, TSYS and other top ACH processing banks in the country.
Blair C. McHaney CEO Worx Wenatchee Valley
Blair is the Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology company, subject matter expert on operationalizing voice of customer systems, club owner for over 35 years, and President of MXM, a Medallia Partner Company for Operational Customer Experience Management in the fitness industry. MXM has grown to serve nearly 600 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end prestige clubs as well as low cost providers.
Dana Milkie CEO & President InTouch Technology
As President and CEO of InTouch Technology, Dana Milkie is responsible for driving company growth through the successful implementation of InTouch’s short and long term business strategies. Passionate about the health and fitness industry, Dana’s move to InTouch was a natural fit. Since joining the company in 2016, Dana has been committed to addressing the changing needs of the industry by expanding InTouch’s software solution to include member acquisition, engagement and retention tools. Dana is a recognized, seasoned veteran of the fitness industry with 30 years of professional experience. He has successfully helped both small and large businesses optimize their growth, resources and profitability strategies. As a respected and insightful representative of the industry, Dana has been interviewed and spoken extensively in industry-focused publications including CBI, IHRSA, Club Solutions, Fitness Business Canada, Club Industry and many others. Prior to joining InTouch, Dana was Senior Vice President of Client Management with ABC Financial, responsible for the management of ABC’s industry leading customer portfolio. Additionally, he served as Senior Vice President of a multi-location franchise group. Outside of InTouch, Dana sits on the Board of Directors of several companies. He currently serves as the President of The Foundation for Community Betterment, a national non-profit organization, dedicated to helping individuals and organizations with immediate and critical needs.
Brian Mitchell CEO - Promotion Vault
A proven, visionary leader in the ever-evolving field of promotional incentive marketing. As CEO and chief driver behind Promotion Vault™, Mitchell has spent over two decades pioneering new technologies and revolutionizing methodologies within the field to enable his partners to achieve success in marketing their businesses.
Al Noshirvani Chairman, Motionsoft Co-Host, Motionsoft Technology Summit
Al Noshirvani, along with his brother, acquired the assets of KI Software in October of 2004 and founded Motionsoft, a club management software pioneer with integrated billing, and back office support services that helps fitness, health, and wellness firms obtain operational excellence with industry leading member insights and analysis tools.
Since the initial acquisition of KI, Al has completed five other acquisitions, raised close to $40 million in venture capital, attracted some of the most well-known brand in fitness as customers, has grown Motionsoft to over 100 employees managing over 2,750 fitness-focused gyms, health clubs, and wellness centers and nearly $3 billion in annual payment processing.
Today, as Chairman and Chief Strategy Officer, Al leads Motiosoft’s efforts to accelerate new growth while addressing the core operational needs of gym owners and club professional who are laser focused on providing outstanding member experiences.
As an industry thought leader on technology with 25 years of software sales experience, including four years as General Manager of KI Software, Al speaks at numerous events on the business value of technology in the fitness industry. In 2017, Al was selected as charter member of IHRSA’s Innovation & Technology Advisory Council. In 2010, Al was named by the Washington Business Journal as a member of the “40 Under 40” that recognizes the Greater Washington regions brightest young business leaders. He is also the co-host of the annual industry conference The Motionsoft Technology Summit.
Raj Sareen Chief Executive Officer Styku
Raj is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Sciences, and an MS in Physics, Raj spent much of his academic career focused on learning about the physical world we live in and the universe above. His journey included stints at NASA, where he spent time working in the shuttle program, and later the astrobiology institute for the study of biomarkers. Driven by the possibility of discovering life elsewhere, Raj eventually settled as a research scientist at the California and Carnegie Planet Search lab, where he spent several years in post-grad researching extra-solar planets around other stars. Having come from a family of entrepreneurs, Raj fosters a deep desire to build innovative technology that can help further understanding of the world. Raj made a career change and joined his family’s software business, where he would discover a need for innovation in computer vision of the human form. Having gained valuable skills in imaging and sensing technologies, Raj would turn his attention from studying celestial bodies to studying human bodies, by inventing several pioneering 3D imaging systems for lifestyle businesses. Today, he finds himself fortunate in building markets for body scanners for lifestyle purposes, such as fitness, health assessment, and shopping. Raj has been a guest lecturer on several occasions for a technology course at Harvard Business School and is a graduate of the prestigious Techstars Accelerator. Raj lives in Rolling Hills, CA with his wife, daughter, and dog Skywalker.
Robert Sprechman is Chief Financial Officer of RetroFitness. Mr. Sprechman was selected by the CEO and private equity partners to set up and run the start-up health club franchise that has grown to over 150 locations. Mr. Sprechman managed RetroFitness through torrid growth, increasing revenues 300%-system wide to $150M and 500 times EBITDA. Prior to joining RetroFitness, Mr. Sprechman held a number of senior executive roles including growing a consumer retail franchise operation to 32 locations in a span of two-years and as CFO and COO for a recycled retail and wholesale clothing and apparel redistribution. Mr. Sprechman has reimagined and reshaped the finance function using advanced new technology to improve operations, financial efficiencies as well as sales and marketing. Mr. Sprechman is a results-driven, hands-on senior executive with strong skills in strategic planning, creating and operationalizing business process, financial planning, analysis, systems, accounting, back office operations, and administration. Mr. Sprechman is an alumnus of Lehigh University.