"This is the first conference in years where I have taken pages of notes for every session. So many insightful conversations, so much positivity towards the future of the Health Club industry and its businesses."
Dr. Paul Bedford Principle Retention Guru
2018 Technology Summit Advisory Board
Troy Freet CIO EOS Fitness
Troy Freet has served as the CIO of EOS Fitness since April of 2014 and participated in the transition from a privately-owned franchisee to a unique private equity owned fitness brand that became EOS Fitness. With over 25 locations in California, Arizona and Nevada, EOS Fitness is one of the industry’s fastest growing brands. Troy has over 20 years of experience managing information systems and technology implementations in the fitness, healthcare and casino industries. His focus has been on using technology and digital innovation to anticipate member needs, maximize member trust, and optimize the member lifecycle. Troy's expertise is in information systems security, big data analytics and data warehouse design & implementation. Prior to his role at EOS Fitness, Troy spent five years building casino loyalty, multi-channel digital engagement programs and internal system efficiencies for Silverton Casino in Las Vegas, Nevada.
Jeff Helfgott Director of Strategy Excel Fitness
Jeff is a strategist new to the fitness industry but has been in technology since Compaq’s first portable home computer in 1982. Since joining Excel Fitness in 2016 as the Director of Strategy, Jeff has been responsible for scaling the people, process and technology to support its growth from 18 clubs in Texas to 56 clubs across six states. Prior to Excel Fitness, Jeff was a combat arms officer in the Army who moved on to technology and strategy roles at USAA, McKinsey and a variety of start-ups.
Craig Miller Chief Digital and Information Officer Planet Fitness
Craig Miller has served as Chief Digital & Information Officer of Planet Fitness since September 2017, where he drives the vision and leadership of the Company’s technology innovation as well as managing its digital information systems. Mr. Miller brings more than 20 years of experience in building industry-leading technology systems and innovative customer facing applications within prominent consumer companies. Most recently, he served as Senior Vice President and Chief Information and Technology Officer at Sonic Drive-In, where he was responsible for developing and executing the technology transformation strategies and services, including customer experience, digital engagement, store operations, advanced analytics, and corporate solutions. Prior to joining Sonic, he served as Executive Vice President and Chief Information Officer at Movie Gallery/Hollywood Video where he led strategic planning and development for the implementation of a new retail technology portfolio for all business functions. Mr. Miller previously held several senior technology roles at Bank of America, PepsiCo, and a software development firm that specialized in large-scale enterprise solutions and consumer products. Mr. Miller received his Bachelor’s degree from SUNY Stony Brook and Master’s from the Polytechnic Institute of New York University.
Dave Reiseman Chief Marketing Officer Gold's Gym
Dave oversees global marketing and brand management for Gold’s Gym and its 700+ corporate and franchised locations worldwide. This includes leading the company’s customer acquisition & engagement strategy, creative development, digital and social media channels, content marketing, influencer outreach, national promotions & local store marketing.
Dave is an award-winning marketing executive with more than 20 years of brand-building experience across multiple sectors including consumer, fitness, retail & franchising. He has been serving the Gold’s Gym Brand since 2002.
Dave holds a bachelor’s degree in Political Science from Syracuse University
Jim Worthington Owner, Newtown Athletic Club Member, The President’s Council on Sports, Fitness & Nutrition (PCSFN) Board Chair, International Health, Racquet & Sportsclub Association (IHRSA)
Jim is the owner of three clubs, including the Newtown Athletic Club, Healthquest of Hunterdon, and Horsham Athletic Club. He has been involved in the industry for 36 years, growing Newtown from a 15,000-square-foot racquet club on three acres to a 250,000-square-foot health, wellness, and recreation complex on 22 acres. Jim is a long-time supporter of IHRSA’s Industry Leadership Council (ILC) and IHRSA educational events. Jim is a strong believer in giving back to the community he serves and has strong ties with local charities, non-profits, government, and fellow clubs.
General Session Speakers
Ann Marie Barbour Co-Founder SoulBody
AnnMarie Barbour is the co-founder of Soul Body LLC and Co-Creator of SoulBody Barre, SoulBody Barre “Unhitched” and SoulBody Power group fitness programs. She has a background in acting and on-air hosting and has been in the fitness industry for over 15 years teaching various classes with her primary focus on Pilates and personal training with a more mind/body approach. Throughout her travels she discovered and fell in love with BARRE (ballet inspired fitness classes). After seeing the sheer benefits of this type of training and need for consistent BARRE programming in larger fitness clubs to be able to compete with small boutique studios, she along with her best friend and business partner Stacey Vandiver created SoulBody, a company offering unique, effective “boutique style” progressive programming. With a strong team they created a top-tier, comprehensive certification with continuing education centered around their consistent pre-choreographed class formats. They have found tremendous success with their SoulBody programming in over 80+ clubs across the globe including Gold’s Gyms, Goodlife in Canada, Merritt Cubs, Under Armour Performance Centers, YMCAs and more. Soul Body’s programming is affiliated with both AFAA and NASM, offering their continuing education credits. She is thrilled to be a part of the Motionsoft Technology Summit!
Phil Bonomo Vice President, Marketing & Sales Tinoq, Inc.
Phil leads marketing and sales for Tinoq, a Silicon Valley technology company serving the health & fitness industry. We provide facilities comprehensive business intelligence based upon club usage data: equipment usage, group fitness management, class and instructor performance tracking, and individual member workout data. Tinoq’s data gathering is autonomous, automatic, agnostic and accurate.
Prior to Tinoq, Phil’s 30 plus year has been a partner in a New England-based chain of clubs, Vice President, Marketing & Sales at IHRSA and Director of The Retention People, North America.
Paul Bowman CEO Wexer
Paul Bowman, is a successful and enthusiastic fitness industry professional with experience as an operator globally with Les Mills, Virgin Active & Gymbox and as a supplier. He serves as CEO of Wexer, a company that supplies pre-recorded and live-streamed group exercise and cycling classes to the majority of the top 30 health club groups around the world. As an elite athlete, Bowman competed on the New Zealand National Volleyball team, winning several regional and international titles. He remains dedicated to fitness and sports. Paul contributes actively to the industry as a writer and speaker.
Katie Bossie Senior Business Manager Listen360
Katie Bossie is Listen360's Senior Business Manager for the health and fitness industry. In her current role, Katie oversees business development and service delivery of Listen360's customer engagement and reviews management system for their health and fitness clients. Having worked with health and fitness businesses of all types and sizes, Katie is keenly suited to share insights and best practices on what drives customer loyalty in the health and fitness industry.
Rick Caro President Management Vision, Inc.
Rick Caro is the President of Management Vision, Inc., a leading consulting firm specializing in the club industry. It provides management expertise to clubs, real estate developers, hospitals, hotels, resorts, appraisers and to the courts as an expert witness. Management Vision is widely regarded for its feasibility studies, business plans, loan proposals, valuation of the worth of clubs, assistance in the buying and selling of clubs, operational analyses of existing clubs and financial acumen. It has experience with small- and large-sized clubs, single-activity and multi-sport facilities, suburban and urban sites, owned and leasehold properties and start-up and take-over business situations throughout the U.S. and other countries. Mr. Caro also founded Club Market Vision, Inc., a sister company, to provide strategic and marketing consulting, industry and club member research assistance.
Joe Falit Co-founder & CEO
JoeFalit is Co-founder and CEO of Yombu Inc. - www.yombu.com - a biometric access, payments, rewards, and marketing company based in McLean, VA. Joe previously worked in the strategy group at JPMorgan Chase and was an SVP at Citibank in New York. He also spent time in management consulting. Joe graduated from Princeton with an A.B. in Public and International Affairs, and he has a Masters in Public Policy (M.P.P.) from Harvard, where he focused on international trade and finance. He enjoys hiking, poker, and playing with his rescue dog, Macie.
Lauren Foundos Founder and Chief Executive Officer FORTË
Lauren Foundos is the founder and Chief Executive Officer of FORTË, a (b2b) tech company and subscription-based streaming platform (b2c) for fitness classes.
FORTË delivers cutting-edge fitness classes from well-known boutique studios worldwide direct to consumers via a subscription-based live streaming and, on-demand service. FORTË builds hardware and software that is installed into partner studios that enables clubs to seamlessly stream live classes directly to the FORTË platform. Our platform creates a Netflix-style hub showcasing leading boutique fitness studios and coaches worldwide with a variety of classes ranging from meditation, boxing, yoga, HIIT, and more.
Before launching FORTË, Lauren spent a decade working on Wall Street as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. As an equities trader, Lauren held trading desk positions at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, Lauren graduated from the University of Maryland in 2006 with a B.A. in communications and concentration in business. Lauren earned ACC Academic Honor Roll and Intercollegiate Athletic Honor Roll at Maryland. Lauren is a two-time all-American field hockey player, Junior Olympian, and Division I athlete at the University of Maryland, the nation’s top ranked field hockey program. Lauren plays the piano, violin, has two older brothers, adores her parents, and loves to ski!
Greg Kihlstrom SVP Digital YES& Agency
Greg is SVP of Digital at Yes&, a performance-driven marketing agency in the Washington, DC region. He was founder and CEO of Carousel30, a digital agency he started in 2003 which was acquired in late 2017 by PCI Communications which, together with 2 other agencies combined to form Yes&. He is an award winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. Yes& is a leading digital agency in the Washington DC area, providing digital marketing and web design/development services to clients in a variety of industries.
He is currently serving as Chair of the American Advertising Federation’s National Technology Advisory Committee, Vice President on the American Advertising Federation District 2 (Mid-Atlantic Region) Board of Directors, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board. He also served as President and Vice President of the Board of Directors of AAF DC (American Advertising Federation), the National Board of Directors of the American Advertising Federation (AAF), the Board of Directors of AIGA DC, the Board of Trustees for the Trust for the George Washington Memorial Parkway, and the Marketing Advisory Council for the Trust for the National Mall.
Greg’s first book, The Agile Web, published in 2016, discusses the changing landscape of digital marketing and customer experience. He is a regular contributing writer to Forbes, Social Media Today, iMedia Connection, and Capitol Communicator and frequently contributes to other industry publications. He has been featured in prominent publications such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has also guest lectured at several schools including Georgetown University, American University, University of Maryland, Howard University and Virginia Tech.
Andrew Kolman Senior Director - Technology & Business Development Johnson Health Tech. Co., Ltd.
Andrew Kolman currently serves as the Global Director of Product Development - Console Technology for Johnson Health Tech, which is headquartered in Taiwan with its global marketing headquarters near Madison, Wisconsin. In this role, he oversees all aspects of product development, strategic partner management and product strategy for technology products across all brands in the Johnson portfolio. Johnson Health Tech develops and manufactures a wide assortment of fitness equipment for both commercial and residential use. The company’s products include treadmills, elliptical trainers, exercise bikes and strength training equipment, and its brand portfolio contains Matrix, Vision and Horizon Fitness. Previously, Andrew spent two years as Senior Product Manager–Console Technology for Johnson and five years as Product Manager–Treadmills for Johnson in both the commercial and retail channels. Before that, he spent nearly seven years in an engineering capacity working in various industries, including automotive and industrial hydraulics. Andrew earned his degree in marketing from Lakeland College in Sheboygan, Wisconsin.
Rachel Koretsky CEO upace
Rachel founded upace after she graduated college because she realized the need in the fitness industry to better engage and motivate gym members using mobile technology. Drawing upon her own experiences and further research into the industry, she developed a tech solution to help gym owners streamline operations and member communications – and help members gain access to fitness–at their fingertips. Upace is her second venture; she launched her first while in college which was acquired in 2014. Rachel has a Bachelor's degree in Business Administrationspecializing in Entrepreneurship and Business Development for Social Impact from American University.
Mike Leveque COO MYZONE, Inc.
With over 30 years in the global Health & Fitness industry, Mike Leveque is the COO of Myzone, the leading physical activity based engagement platform for the fitness industry. After working at a 17 acre multisport health club in Southern California for 5 years, Mike spent 18 years with Star Trac, where he held various positions in sales, finance and as EMEA Managing Director. In 2010, Mike was promoted to President and COO of Star Trac, where he lead the transition to a new owner and established the new corporate entity of Core Industries.
Mike left in 2011 to co-found Myzone, which today has over 6,000 registered licenses in 64 countries.
Geoff Livingston Founder Livingston Campaigns
A digital marketer and social fundraiser, Geoff helps brands and nonprofits launch products, enact corporate initiatives, and raise money. In addition to his works for brands, he wrote three books on social media and marketing, including Welcome to the Fifth Estate, and has spoken at numerous national and international marketing conferences.
Geoff started and sold social media boutique Livingston Communications (2009). Projects I have worked on won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, MarketingProfs, and an Axiom Award. The social fundraising projects he has worked on have raised more than $225 million online.
As a marketer, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Audi USA, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. Nonprofit clients include the American Red Cross, United Way of America, Live Earth, The Case Foundation, the Robert Wood Johnson Foundation, Razoo, Environmental Defense Fund, and the Philanthropy 2.0 Project.
He helped market the first and second Give Local America events in 2014 and 2015, which raised more than $120 million for nonprofits. In addition, he built a Kickstarter that funded Meyer-Optik’s Trioplan 50 lenses with more than $660,000 in seed money.
In the fall, Geoff teaches a social media marketing class at George Washington University. He has a M.A. in Communications, Culture and Technology from Georgetown University, and a B.A. in Literature from The American University.
Dana Milkie CEO & President InTouch Technology
As President and CEO of InTouch Technology, Dana Milkie is responsible for driving company growth through the successful implementation of InTouch’s short and long term business strategies. Passionate about the health and fitness industry, Dana’s move to InTouch was a natural fit. Since joining the company in 2016, Dana has been committed to addressing the changing needs of the industry by expanding InTouch’s software solution to include member acquisition, engagement and retention tools. Dana is a recognized, seasoned veteran of the fitness industry with 30 years of professional experience. He has successfully helped both small and large businesses optimize their growth, resources and profitability strategies. As a respected and insightful representative of the industry, Dana has been interviewed and spoken extensively in industry-focused publications including CBI, IHRSA, Club Solutions, Fitness Business Canada, Club Industry and many others. Prior to joining InTouch, Dana was Senior Vice President of Client Management with ABC Financial, responsible for the management of ABC’s industry leading customer portfolio. Additionally, he served as Senior Vice President of a multi-location franchise group. Outside of InTouch, Dana sits on the Board of Directors of several companies. He currently serves as the President of The Foundation for Community Betterment, a national non-profit organization, dedicated to helping individuals and organizations with immediate and critical needs.
Brian Mitchell CEO - Promotion Vault
A proven, visionary leader in the ever-evolving field of promotional incentive marketing. As CEO and chief driver behind Promotion Vault™, Mitchell has spent over two decades pioneering new technologies and revolutionizing methodologies within the field to enable his partners to achieve success in marketing their businesses.
Al Noshirvani Chairman, Motionsoft Co-Host, Motionsoft Technology Summit
Al Noshirvani, along with his brother, acquired the assets of KI Software in October of 2004 and founded Motionsoft, a club management software pioneer with integrated billing, and back office support services that helps fitness, health, and wellness firms obtain operational excellence with industry leading member insights and analysis tools.
Since the initial acquisition of KI, Al has completed five other acquisitions, raised close to $40 million in venture capital, attracted some of the most well-known brand in fitness as customers, has grown Motionsoft to over 100 employees managing over 2,750 fitness-focused gyms, health clubs, and wellness centers and nearly $3 billion in annual payment processing.
Today, as Chairman and Chief Strategy Officer, Al leads Motiosoft’s efforts to accelerate new growth while addressing the core operational needs of gym owners and club professional who are laser focused on providing outstanding member experiences.
As an industry thought leader on technology with 25 years of software sales experience, including four years as General Manager of KI Software, Al speaks at numerous events on the business value of technology in the fitness industry. In 2017, Al was selected as charter member of IHRSA’s Innovation & Technology Advisory Council. In 2010, Al was named by the Washington Business Journal as a member of the “40 Under 40” that recognizes the Greater Washington regions brightest young business leaders. He is also the co-host of the annual industry conference The Motionsoft Technology Summit.
Previously, Al was a founder and Executive VP of Sales for a medical software imaging company that he successfully exited. He lives with his wife and daughter in Maryland where Motionsoft is headquartered.
Lauren Polinsky Area Director of Digital Marketing Mid-Atlantic Hotels Kimpton Hotels & Restaurants
Lauren’s experience in website optimization goes back nearly 10 years, where she began her online career as a website coordinator for a national retailer & catalog company. She then spent five years as a lead SEO at a CRM, full-service digital agency, working primarily on hospitality vertical client websites, providing optimization recommendations that brought bottom line performance up by double digit performance. During her tenure, she took on training and leadership roles in order to educate across verticals within the company frequently providing “new data” to measure the agency’s work. She successfully worked with SEM, Design, and Social Media teams to develop campaigns for clients based upon SEO best practices. She has taken her expertise from agency to in-house for well known national brands, and now develops digital marketing strategies for Kimpton Hotels & Restaurants in the DC area. She continues to open the communication amongst the various company channels, connecting key members of teams to optimize processes that produce multi-channel, successful campaigns. In addition to providing these connections amongst the teams, Lauren provides data-backed insights from search engines highlighting the performance and potential of new media campaigns for the company.
Jon Roberts Chief Information Officer In-Shape Health Clubs
Jon Roberts currently serves as the Chief Information Officer for In-Shape Health Clubs, a California-based chain of 65 full service health clubs. In this role, Jon is responsible for infrastructure, application development, business intelligence, product & process development as well as overseeing the customer support centers. Prior to working for In-Shape Health Clubs, Jon worked in multiple different industries including Aerospace, Voice Processing, Legal Services, Banking and consulting. Jon holds bachelor degrees in Computer Science and Business Administration, both from Oklahoma State University. In his spare time, Jon enjoys golf, hiking, and snow skiing.
Philipp Roesch-Schlanderer CEO & Founder eGym
Philipp was an unsuccessful gym goer and decided to found eGym in 2010 with the vision to make the gym work for everyone. Prior, he studied Business and Technology Management at Columbia University in New York. eGym combines latest machine technology, powered by German engineering, with the advantages of connected mobile applications to deliver intuitive and effective workouts with more fun and data-driven member support. In only a few years of strong growth, eGym developed to one of the major players in the European fitness market, implementing its technology at leading fitness chains and franchises. Overall, eGym raised over $60 million in venture capital from large investors and is now entering the US market.
Francesca Schuler CEO In-Shape
Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Ms. Schuler oversees all facets of In-Shape Health Clubs, is head of the executive leadership team and reports directly to the board at Freemont Private Holdings. Ms. Schuler is a change agent who can drive cultural transformation to engage an organization around a brand vision and operationalize that vision across channels and functions.
She excels at repositioning brands to scale for growth and does it all with a passionate, people-first approach. She attracts and retains high performance talent to build collaborative and creative teams that deliver results. She does this with strength, confidence and care all while motivating her team to be the best they can be. She joined In-Shape as Chief Marketing Officer in 2015 and was promoted to Chief Operations Officer in April 2017, before assuming her role as CEO in March 2018.
As the COO, she sat across two separate functions, marketing and operations, unifying them to create a seamless organization with one common goal – to deliver the experience that In-Shape promises to its members. Prior to joining In-Shape, Ms. Schuler was the CMO of BevMo!, a specialty beverage retailer based on the West Coast. She joined BevMo! from Treasury Wine Estates Americas where she was CMO, managing a wine portfolio of over 50 brands.
Not only does she work tirelessly at In-Shape, but she sits on the board of Crimson Wine Group and was named one of the Bay Area’s Most Influential Women in 2014. In 2013, she won Marketers that Matter for Customer Engagement – Large Company.
Throughout her career, she also held executive positions at Method Products, Inc, The Gap, and was a partner at Marakon Associates. She has an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University.
Robert Sprechman is Chief Financial Officer of RetroFitness. Mr. Sprechman was selected by the CEO and private equity partners to set up and run the start-up health club franchise that has grown to over 150 locations. Mr. Sprechman managed RetroFitness through torrid growth, increasing revenues 300%-system wide to $150M and 500 times EBITDA. Prior to joining RetroFitness, Mr. Sprechman held a number of senior executive roles including growing a consumer retail franchise operation to 32 locations in a span of two-years and as CFO and COO for a recycled retail and wholesale clothing and apparel redistribution. Mr. Sprechman has reimagined and reshaped the finance function using advanced new technology to improve operations, financial efficiencies as well as sales and marketing. Mr. Sprechman is a results-driven, hands-on senior executive with strong skills in strategic planning, creating and operationalizing business process, financial planning, analysis, systems, accounting, back office operations, and administration. Mr. Sprechman is an alumnus of Lehigh University.
David Steel Chief Viral Officer Sneeze It
At the age of 20, David Steel founded his first company, which experienced unprecedented growth before he successfully sold it to a Fortune 150 firm. Several years later, he created Sneeze It, a divisionThe Steel Method, where he currently serves as Chief Viral Officer and help his clients boost their marketing efforts and online presence.
David educates companies on how to attract prospects, build a lead pipeline, and convert those leads into customers. He is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.
Sought after for his marketing expertise, David Steel helps organizations understand their customers and the online sales process while also increasing their customer conversions, which has established him as a trusted social media and marketing resource around the world
Bill Stinneford Senior Vice President Buxton
In his role as Senior Vice President, Bill Stinneford is responsible for new client growth and supporting existing client expansion. Since joining Buxton in 2005, Stinneford has worked closely with the company’s largest clients and has become a trusted advisor to businesses across industries.
In 2014, Stinneford was honored as a recipient of the Fort Worth Business Press’ 40 Under 40 Award, given to top, rising executives in the community.
Beginning in the fall of 2015, Stinneford was appointed to the advisory board of the Texas A&M Center for Retailing Studies. He has been a featured speaker at a number of retail, restaurant and healthcare industry events including ICSC RECon, NRF, SHSMD, AMGA and the IFA’s annual conference.
Stinneford received his bachelor’s degree from Texas A&M University.
Todd Tweedy, whose professional background spans interactive and direct marketing, online media buying and planning, corporate and industry event planning, public policy, and brand management, is vice president of marketing for Motionsoft, a club software, payment processing, and back office support services firm for the health, wellness, and fitness industries. Todd is also the co-host of the Motionsoft Technology Summit, an annual industry event that addresses the business opportunities of technology in the fitness industry. Todd's core acquisition marketing focus is interpreting, managing, and acting on user generated content and search behavior to guide online content development, conversion optimization testing, social community engagement, and analytics. His model has been used by large and small fitness facilities to acquire and retain members. Recognized by Forrester Research as a leading instant messaging industry expert, Todd has been widely praised for his groundbreaking work in real-time communications. His study on the challenges businesses face in implementing customer-facing communication strategies was downloaded over 150,000 times. He's been a contributing author for several blogs, including SocialMediaToday.com, and is a frequent speaker on the topics of search optimization, localization, social media, and mobile marketing. Todd is a former US National amateur cyclist and spinning instructor. Todd is a graduate of University of Maryland, College Park. He's married with three tech-savvy kids.