6:30 pm: Mini “Olympic” Armwrestling Tournament 7:00 pm: Rooftop Selfies 8:00 pm: Free Night to Explore DC
DAY 2:Thursday, October 4th
6:00 am: Studio cycling (optional) 7:00 am: Badge pickup, Continental Breakfast and Networking sponsored by:
7:50 am: Welcome
Al Noshirvani, Chairman, Motionsoft Todd Tweedy, Co-Host and Producer, Motionsoft Technology Summit
8:00 am: IHRSA Board Chair Keynote
Keynote Speaker: Jim Worthington Owner, Newtown Athletic Club Member, The President’s Council on Sports, Fitness & Nutrition (PCSFN) Board Chair, International Health, Racquet & Sportsclub Association (IHRSA)
8:30 am - 10:00 am: Technology Summit Roundtable Advisory Board Members: Troy Freet, Chief Information Officer, EOS Fitness Jeff Helfgott, Director of Strategy & Business Development, Excel Fitness Holdings Dave Reissman, Chief Marketing Officer, Gold’s Gym Craig Miller, Chief Digital and Information Officer, Planet Fitness
Moderator: Rick Caro, President, Management Vision
10:00 am - 10:15 am: Morning Coffee Break
10:15 am - 11:15 pm: CEO + CIO Fireside Chat
Effective communication and planning is critical to achieving strategic business objectives. Hear how innovative leaders are creating cross-departmental collaboration during this CEO and CIO Fireside Chat.
Speakers: Francesca Schuler, CEO, In-Shape Health Clubs Jon Roberts, CIO, In-Shape Health Clubs
Moderator: Al Noshirvani, Chairman, Motionsoft
11:15 am - 12:15 pm: Creating the Connected Gym Experience
Members can workout more effectively than ever with fitness equipment consoles connected to the Internet. These new connections are providing instantaneous activity tracking and feedback. The challenge is now that everything is connected, what do we do next?
Your members are faced with a deluge of text, social media notifications, emails and other distracting bells and whistles in an age of intrusive and addictive smartphones. How do clubs continue to innovate member touch points to create brand loyalty and word of mouth without overwhelming your members?
During this session, you'll learn how clubs are looking beyond transactional technology to create committed consumers and memorable member experiences.
Panelists: Amie Boring, Senior Manager, Solutions Development, 24 Hour Fitness Brian Mitchell, CEO, Promotion Vault Bruce Quickel, Vice President of Sales, Styku
Moderator: Craig Miller, Chief Digital and Information Officer, Planet Fitness
2:30 pm - 3:00 pm: Standout Fitness Industry Startups
Our annual demo event with the best new innovative startup businesses in the health and fitness industry.
Panelists: Joe Falit, CEO, Yombo Rachel Koretsky, CEO, upace Michael Sansone, CEO, easalytics
That's why we've assembled a cross-functional group of leaders spanning operations, finance, sales, marketing, and strategy to share their insights and expertise on what to expect along your digital transformation journey as well as how a digitally transformed club looks to your members. You'll also hear from early adopters who are using digital solutions to support member retention and the operational changes these clubs needed to make to be successful.
Panelists: Dana Milkie, CEO, InTouch Technology Mike Leveque, COO, Myzone Robbie Sprechman, CFO, Retro Fitness David Steel, Chief Viral Officer, Sneeze It
Moderator: Jeff Helfgott, Director of Strategy & Business Development, Excel Fitness Holdings
4:30 pm - 5:30 pm: Matrix Digital Transformation Keynote
Connected Solutions – How to Vertically Integrate Fitness Technology to Maximize ROI and Member Engagement
Keynoters: Andrew Kolman, Senior Director-Technology & Business Development, Matrix Mark Zabel, President - US Commercial Division and Global Chief Marketing Office, Johnson Health Tech. Co., Ltd
6:00 am: Group Fitness Class or 100 Pushups (optional)
8:00 am: Continental Breakfast sponsored by:
9:00 am - 9:45 am: Is Home-based Fitness the new Soul Cycle?
Gyms have utilized technology in their fitness facilities for years. Fast forward and today consumers can live stream fitness classes into their living rooms with top-notch instructors leading virtual classes with premium priced hardware solutions (think indoor studio cycling and treadmills) and an Internet connection. This exercise evolution has changed the fitness industry landscape and, more importantly how clubs will define gym memberships in the future. Peloton, Forte, Crunch Live, ClassPass Live, SoundBoxing and thousands of video streaming apps and sites like EMG Live Fitness and DailyBurn are empowering more people to workout at home. As the home exercise market continues to heat up and in-home content becomes more and more the norm, fitness operators must think of new engagement strategies to remain the trusted source of fitness and wellness in a live streaming world.
Panelists: Paul Bowman, CEO, Wexer Lauren Foundos, CEO, Forte Ann Marie Barbour, Co-Founder, SoulBody Moderator: Bill McBride, CEO, Active Wellness
9:45 am to 10:00: Morning coffee break sponsored by:
10:00 am - 10:45 am: Data Innovations in the Fitness Industry
Being competitive requires clubs to adapt more quickly to their member’s feedback, experience, and behaviors. Complicating matters is the breadth of consumer data generated by a gym is massive and often times overwhelming. While leveraging psychographic data and creating geo-fenced regional consumer marketing models sounds exciting, the reality is that clubs have access to so much information it's difficult to figure out what to do with all the data they've collected to significantly increase revenue with demonstrable ROI.
In this session, you'll hear from the best brands in fitness on how they are gaining valuable insights from member data and how they leverage data across the entire club from IT, marketing, member management, and sales leaders to grow revenue.
Panelists: Katie Bossie, Senior Business Manager, Listen360 Bill Stinneford, Senior Vice President, Buxton Don Dickerson, Director of Operations, Fitness SF
Moderator: Troy Freet, CIO, EOS Fitness
10:45 am - 11:30 am:The Future of Gym Experiences What's next and what should your club be doing now to support memorable member experiences that are unique to your brand? Where do we draw the line in terms of how much technology to use at the club? How do we stay connected to members when they are exercising everywhere?
Panelists: Phil Bonomo, Vice President of Marketing and Sales, Tinoq Bruce Lewis, Vice President of Strategic Accounts, Silicus Blair C. McHaney, CEO, Worx Wenatchee Valley Francesca Schuler, CEO, In-Shape Health Clubs Moderator: Dave Reissman, Chief Marketing Officer, Gold’s Gym
11:30 am - 12:15 pm: Marketing Transformation
Like it or not, social media has become an integral part of brand marketing in retail. The fact is your members and online influencers can be far more effective in reaching valuable consumers who are increasingly absorbed with Instagram, Snapchat, Twitter, Facebook and other social platforms. Discover how to find the right partners for your brand and navigate the nuances of influencer relationships while creating initiatives with measurable results.
Panelists: Greg Kihlstrom, SVP of Digital, YES& Agency Geoff Livingston, Founder, Livingston Campaigns Lauren Polinsky, Director Digital Marketing, Kimpton Hotels & Restaurants Moderator: Todd Tweedy, VP of Marketing, Motionsoft