The outdoor patio at Robert's Restaurant at The Omni Shoreham -Site of our opening reception
8:00 pm: Free Night to Explore DC
Click on the map to explore neighborhood restaurant and nightlife options
DAY 2:Tuesday, September 17th
7:00 am: Morning workout (optional)
We are pleased to be partnering with the team at VIDA Fitness and SWEATBOX who are opening their doors to all Motionsoft Technology Summit Attendees. Simply take your MTS name badge and enjoy workouts during non-conference hours. Click on a logo below to see location information!
7:30 - 8:45 am: Badge pickup, Breakfast and Networking
8:55 am: Welcome
Al Noshirvani, Chairman, Motionsoft
9:00 am - 10:30 am: Technology Summit Roundtable
A technical leaders new mission, should they choose to accept it, is to contribute to corporate strategy and be a critical member of the leadership team. This mission is of vital importance. It takes these leaders far beyond the familiar territory of technical expertise and into advocacy for new technology and an understanding of in club operations. Everyone is depending on them, and it’s time to show that this mission is far from impossible. This panel will address the theme of of our 2019 Summit and asks leading CIO/CMO's to share their insights and journeys in making IT part of the strategic conversation; how to influence and contribute to corporate strategy; and how to make an impact in modernizing if not future-proofing fitness enterprises. Advisory Board Members: Jon Roberts, Chief Information Officer, InShape Health Clubs Kristian Merritt, Dir of Digital Transformation, David Lloyd Leisure Josh Rider, Chief Revenue Officer, solidcore Allison Rand, Director Marketing & Communications, VIDA Fitness
Moderator: Rick Caro, President, Management Vision
The 2018 MTS Advisory Board
10:30 am - 10:55 am: Morning Coffee Break
11:00 am - 12:05 pm: Analytics/AI/Machine Learning
The promise and reality of AI inside your club
The golden age of AI, predictive analytics, and Big Data is upon us, moving at a lightning pace as algorithms “learn” and improve on their capabilities and opportunities for better accuracy. But how do we dispel the hype behind the grand promises of AI and data analytics? This theme explores how AI-based analytics is being used successfully now – and will develop a clearer sense of what factors CIOs and technology leaders should consider as they look to invest in AI-enabled capabilities. Hear from brands and experts who can provide the best lessons for success and solutions to current implementation challenges.
Panelists: Raj Sareen - CEO - Styku Robert Jackson - CEO - FitnessBI Ryan Dewitt - VP of Information Systems - Gold's Gym International Samir Desai - CIO - Equinox Fitness Kristian Merritt - Director of I.T. - David Lloyd Leisure
12:10 pm - 1:15 pm: Innovations in In-Club Technology
Street smart: Delivering tech that ignites and engages
We all got the memo: if brick-and-mortar stores want to stay open and competitive with the rising generations of digital natives, they must extend beyond the four walls and revolutionize the way they reach customers. However, implementing technology for technology’s sake is not the answer, despite the bright-shiny-object appeal of a technological makeover. We are at an inflection point where advanced technology like virtual training and GroupX have proven to be viable and competition. Clubs are deciding now whether or not to make these investments. This theme explores what operators need to know as they consider adopting such technologies, what alternatives are in play, and how new in-club technology can deliver more immersive and efficient experiences for members and employees.
Panelists: Dave Wright - CEO - Myzone John Ford - CEO - eGym North America Brian Zehetner - Director of Health & Fitness - Planet Fitness Stacey Vandiver - Co-Founder - Soul Body Fitness Chris Smith - CEO - Steve Nash Fitness World
Moderator: Mike Hansen, Principle - Active8Partners
Philipp Roesch-Schlanderer Keynote. 2018 MTS
1:15 pm - 2:30 pm - Networking Lunch and Presentation
Enjoy lunch while hearing about macro trends in the fitness industry presented by Pete Moore - Managing Partner - Integrity Square
2:30 pm - 3:35 pm: Mobile Tech's Next Wave
Mobility mavericks: Focusing on the m-Commerce and m-Content Gap
Consumers spend more of their time on mobile than on any other device, yet that additional time hasn’t necessarily translated to more revenue for clubs. This panel considers insights and key learning from brands and experts leading the way in digital transformation, mobile messaging and content delivery.
Panelists: Brian Mitchell - CEO - Promotion Vault Paul O'Reilly-Hyland - CEO - Zeamo Lucian Weston - Dir. of Business Development - Pure Gyms Kris Peterson - CIO - Chuze Fitness Chris Lavoie - VP Data & Digital - Planet Fitness
In order to increase revenue we need to retain customers for longer and encourage them to spend more during each visit. This session will use three case study to demonstrate how technology has been used to increase retention, reduce attrition and improve customer loyalty.
Speaker - Dr. Paul Bedford - Principle - Retention Guru
(L to R) Dana, Robbie, David, Mike, and Jeff. 2018 MTS
5:30 pm - 6:30 pm Networking - Marquee Bar & Lounge Meet for happy hour at the Marquee Lounge, located in the hotel lobby, prior to dinner or take some time to catch up on emails and work before dinner. Transportation will be provided to Fig & Olive Restaurant at City Center. Buses will depart at 6:45 sharp!
7:00 pm - 10:30 pm: Evening Reception & Dinner
DAY 3: Wednesday, September 18th
6:00 am: Group Fitness Class
8:00 am: Continental Breakfast
9:00 am - 10:00 am: Digital Marketing Trends & Tactics
Marketing trends, tools and insights that will carry you through 2020
Digital marketing has experienced a meteoric rise in importance and will only continue to grow as consumers become more attached to their mobile devices and demand relevant, timely content from brands. This panel sheds light on the trends, tools and insights that will make the biggest impact in the fitness industry and the marketing decisions we will be making in the near future.
Panelists: Dana Milkie - CEO - InTouch Katie Bossie - Sr Business Manager - Listen360 Greg Dowd - President - Epsilon Brent Anderson- Owner - WoRX Fitness
Moderator: Allison Rand - Director Marketing & Communication - VIDA Fitness
(L to R) Bill, Ann Marie, Lauren, Garrett, and Paul. 2018 MTS
10:00 am - 11:00 am: Next-gen in Payment Technologies
The path to consumers’ digital hearts and wallets
What is the next wave in payment technologies? Can they remove friction from the checkout process, and how will they impact the shopping transaction ecosystem? This panel explores major developments in the technology payments ecosystem during the next three to five years; what club CIOs need to be doing now to effectively respond to these changes; how the competitive dynamics between legacy players in payments and newer entrants affect us; and the required hardware, software, and new process investment to make these concepts viable. Panelists: Tyler Rice - CEO - Aldous Wais Asefi - CEO - Textmunication Ori Gorfine - VP of Strategy - USFitness Group Mike Morris - President - Crest Circle Management Manish Motiani - Sr Director, Enterprise Solutions - Equinox
Moderator: Bruce Lewis - Vice President - Silicus
11:00 am - 1:00 pm: Education Session
Startups have a saying: Learn before you earn. In the fitness industry, it’s more like: Learn before you churn. Preventable customer attrition is a wicked problem. In this session, we will explore this challenge through the lens of design thinking. Peer Insight Founder Tim Ogilvie is co-author of the best-selling book on design thinking, Designing for Growth, and will lead this interactive session. Participants will explore design-based problem-solving methods including ideation, low-fidelity prototyping, and lemonade stands.
(L to R) Troy, Manish, Katie, Erdal, and Bill. 2018 MTS
(L to R) Blair, Al, Francesca, Phil, and Bruce. 2018 MTS
Remember when your fitness business was a startup? Optimism and anxiety collided like bumper cars in your stomach every day, as you tried to decide What is the single most important thing to do right now? Today you’re running a thriving business with multiple locations, tons of fixed costs, steady cash flow, and a lot more stability.
But that’s not true for the fitness customer. She’s facing a zillion new choices every day, just like you were back then. If your business is going to thrive, you need to find a place to be a startup, so you can adapt to make your service part of her lifestyle.
Tim Ogilvie helps successful businesses cultivate entrepreneurial courage, so they can be a startup again, without sacrificing their core business. In this keynote talk, Tim will share a formula for how you can have your stability and your startup, too, by cultivating entrepreneurial courage. (Spoiler alert: Your employees will love it just as much as you will.)
Tim Ogilvie is co-author of the best-selling book Designing for Growth, which is available in six languages and has sold over 100,000 copies. He serves as Founder of Peer Insight, an innovation strategy consultancy with offices in San Francisco and DC. He has been featured in Bloomberg Business Week, ABC News, Entrepreneur Magazine, and the Washington Post.