6:30 pm: Mini “Olympic” Armwrestling Tournament 7:00 pm: Rooftop Selfies 8:00 pm: Free Night to Explore DC
DAY 2:Thursday, October 4th
6:00 am: Studio cycling (optional) 7:00 am: Badge pickup, Continental Breakfast and Networking sponsored by:
7:45 am: Welcome
Al Noshirvani, Chairman, Motionsoft Todd Tweedy, Co-Host and Producer, Motionsoft Technology Summit
8:00 am: IHRSA Board Chair Keynote
Keynote Speaker: Jim Worthington Owner, Newtown Athletic Club Member, The President’s Council on Sports, Fitness & Nutrition (PCSFN) Board Chair, International Health, Racquet & Sportsclub Association (IHRSA)
8:30 am - 9:30 am: Technology Summit Roundtable Advisory Board Members: Troy Freet, Chief Information Officer, EOS Fitness Jeff Helfgott, Director of Strategy & Business Development, Excel Fitness Holdings Craig Miller, Chief Digital and Information Officer, Planet Fitness Merikay Marzoni, Director of Marketing and Public Relations, Fitness Formula Clubs
Moderator: Rick Caro, President, Management Vision
9:30 am to 10:30 am: Very Special Guest Speaker
10:30 am - 10:45 am: Morning Coffee Break
10:45 am - 11:30 pm: CEO + CIO Fireside Chat
Effective communication and planning is critical to achieving strategic business objectives. Hear how innovative leaders are creating cross-departmental collaboration during this CEO and CIO Fireside Chat.
Speakers: Francesca Schuler, CEO, In-Shape Health Clubs Jon Roberts, CIO, In-Shape Health Clubs
Moderator: Al Noshirvani, Chairman, Motionsoft
11:30 am - 12:30 pm: Driving Revenue with Connected Technologies
The majority of gym members need guidance in order to reach their training goals. Technology can provide increased guidance to hundreds of members who have a proven willingness to pay for more success in the gym. Philipp Roesch-Schlanderer and John Ford will present insightful case studies and explain how the P&L of gym operators can benefit from digitizing the training floor.
Presenters: Philipp Roesch-Schlanderer, CEO, eGym John Ford, CEO, eGym North America
Your members are faced with a deluge of text, social media notifications, emails and other distracting bells and whistles in an age of intrusive and addictive smartphones. How do clubs continue to innovate member touch points to create brand loyalty and word of mouth without overwhelming your members?
During this session, you'll learn how clubs are looking beyond transactional technology to create committed consumers and memorable member experiences.
That's why we've assembled a cross-functional group of leaders spanning operations, finance, sales, marketing, and strategy to share their insights and expertise on what to expect along your digital transformation journey as well as how a digitally transformed club looks to your members. You'll also hear from early adopters who are using digital solutions to support member retention and the operational changes these clubs needed to make to be successful.
Panelists: Dana Milkie, CEO, InTouch Technology Mike Leveque, COO, Myzone Robbie Sprechman, CFO, Retro Fitness David Steel, Chief Viral Officer, Sneeze It
Moderator: Jeff Helfgott, Director of Strategy & Business Development, Excel Fitness Holdings
4:30 pm - 5:30 pm: TheMatrix Member Experience Genesis
Keynoter Speaker: Andrew Kolman, Senior Director-Technology & Business Development, Matrix
6:00 am: Group Fitness Class or 100 Pushups (optional)
8:00 am: Continental Breakfast sponsored by:
9:00 am - 9:45 am: Is Home-based Fitness the new Soul Cycle?
Gyms have utilized technology in their fitness facilities for years. Fast forward and today consumers can live stream fitness classes into their living rooms with top-notch instructors leading virtual classes with premium priced hardware solutions (think indoor studio cycling and treadmills) and an Internet connection. This exercise evolution has changed the fitness industry landscape and, more importantly how clubs will define gym memberships in the future. Peloton, Forte, Crunch Live, ClassPass Live, SoundBoxing and thousands of video streaming apps and sites like EMG Live Fitness and DailyBurn are empowering more people to workout at home. As the home exercise market continues to heat up and in-home content becomes more and more the norm, fitness operators must think of new engagement strategies to remain the trusted source of fitness and wellness in a live streaming world.
Panelists: Paul Bowman, CEO, Wexer Lauren Foundos, CEO, Forte Ann Marie Barbour, Co-Founder, SoulBody Garrett Borunda, Director of Member Technologies, 24 Hour Fitness Moderator: Bill McBride, CEO, Active Wellness
9:45 am to 10:00: Morning coffee break sponsored by:
10:00 am - 10:45 am: Data Innovations in the Fitness Industry
Being competitive requires clubs to adapt more quickly to their member’s feedback, experience, and behaviors. Complicating matters is the breadth of consumer data generated by a gym is massive and often times overwhelming. While leveraging psychographic data and creating geo-fenced regional consumer marketing models sounds exciting, the reality is that clubs have access to so much information it's difficult to figure out what to do with all the data they've collected to significantly increase revenue with demonstrable ROI.
In this session, you'll hear from the best brands in fitness on how they are gaining valuable insights from member data and how they leverage data across the entire club from IT, marketing, member management, and sales leaders to grow revenue.
Panelists: Katie Bossie, Senior Business Manager, Listen360 Bill Stinneford, Senior Vice President, Buxton Don Dickerson, Director of Operations, Fitness SF Erdal Guner, President, Reunify
Moderator: Troy Freet, CIO, EOS Fitness
10:45 am - 11:30 am:The Future of Gym Experiences What's next and what should your club be doing now to support memorable member experiences that are unique to your brand? Where do we draw the line in terms of how much technology to use at the club? How do we stay connected to members when they are exercising everywhere?
Panelists: Phil Bonomo, Vice President of Marketing and Sales, Tinoq Bruce Lewis, Vice President & Industry Practice Manager, Silicus Blair C. McHaney, CEO, Worx Wenatchee Valley Francesca Schuler, CEO, In-Shape Health Clubs Moderator: Al Noshirvani, Chairman, Motionsoft
11:30 am - 12:15 pm: Marketing Transformation
Like it or not, social media has become an integral part of brand marketing in retail. The fact is your members and online influencers can be far more effective in reaching valuable consumers who are increasingly absorbed with Instagram, Snapchat, Twitter, Facebook and other social platforms. Discover how to find the right partners for your brand and navigate the nuances of influencer relationships while creating initiatives with measurable results.
Panelists: Greg Kihlstrom, SVP of Digital, YES& Agency Geoff Livingston, Founder, Livingston Campaigns Lauren Polinsky, Director Digital Marketing, Kimpton Hotels & Restaurants Simon Sollberger, Creative Director, Pear Sports Moderator: Lindsey Leemis, Director of Digital Marketing, ACAC