““This is a can’t-miss event for any club owner trying to improve and navigate the ever changing technology landscape in our industry.” Robbie Sprechman CFO Retro Fitness
DAY 1: Wednesday, October 3rd
3:00 pm: Arrival/Hotel Check-in 6:00 pm: Our Famous Rooftop Welcoming Reception Sponsored by
6:30 pm: Mini “Olympic” Armwrestling Tournament 7:00 pm: Rooftop Selfies 8:00 pm: Free Night to Explore DC
DAY 2:Thursday, October 4th
6:00 am: Studio Cycling Class (optional) 7:15 am: Badge pickup, Continental Breakfast and Networking
8:20 am: Welcome to the 5th Annual Motionsoft Technology Summit
Al Noshirvani, Chairman, Motionsoft Todd Tweedy, Co-Host and Producer, Motionsoft Technology Summit
8:30 am - 10:00 am: Technology Summit Roundtable
Advisory Board Members: Troy Freet, Chief Information Officer, EOS Fitness Jeff Helfgott, Director of Strategy & Business Development, Excel Fitness Holdings Dave Reissman, Vice President of Marketing, Gold’s Gym Craig Miller, Chief Digital and Information Officer, Planet Fitness
Moderator: Rick Caro, President, Management Vision
10:00 am - 10:15 am: Morning Coffee Break
10:15 am - 11:15 pm: Digital Marketing Education Session
11:15 am - 12:15 pm: The Connected Gym Experience Presenter: Philipp Roesch-Schlanderer, CEO, eGym
Your members are faced with a deluge of text, social media notifications, emails and other distracting bells and whistles in an age of intrusive and addictive smartphones. While pizza and Tootsie Rolls may not be part of your core member experience, how do clubs continue to innovate member touch points to create brand loyalty and word of mouth? You'll learn how clubs are looking beyond technology to create committed consumers and memorable member experiences.
Moderator: Craig Miller, Chief Digital and Information Officer, Planet Fitness
2:30 pm - 3:00 pm: Standout Fitness Industry Startups
Our annual demo event with the best new innovative startup businesses in the health and fitness industry.
Panelists: Three to five companies will be part of this year's demo event.
Moderator: Al Noshirvani, Chairman, Motionsoft
3:00 pm - 3:30 pm: High Intensity Interval Networking
3:30 pm - 4:30 pm: The Immediacy of Now
Technology has raised our expectations for instant information. At the gym, mobile apps have taken immediacy to another level. The challenge according to Google is that 53% of mobile visits are abandoned if a mobile site takes longer than three seconds to load. Regardless of how fast your mobile app works, how should clubs support mobile device usage at the gym to support member retention, creating communities of shared interests, enable transactions virtually anywhere while selling more memberships?
6:00 am: Group Fitness Class or 100 Pushups (optional)
8:00 am: Continental Breakfast and Hangover Cures
9:00 am - 10:00 am: Home-based Fitness is the new SoulCycle
Gyms have utilized technology in their fitness facilities for years. Fast forward and today consumers can live stream fitness classes into their living rooms with top-notch instructors leading virtual classes with premium priced hardware solutions (think indoor studio cycling and treadmills equipment) and an Internet connection. This exercise evolution has changed the fitness industry landscape and, more importantly how clubs will define gym memberships in the future. Peloton, Forte, Crunch Live, ClassPass Live, SoundBoxing and thousands of video streaming apps and sites like EMG Live Fitness and DailyBurn are empowering more people to workout at home. As the home exercise market continues to heat up and in-home content becomes more and more the norm, fitness operators must think of new engagement strategies to remain the trusted source of fitness and wellness in a live streaming world.
Panelists: Paul Bowman, CEO, Wexer Lauren Foundos, CEO, Forte Mike Neff, Vice President of Member Services, Crunch Fitness
Moderator: Al Noshirvani, Chairman, Motionsoft
10:00 am to 10:15: Morning coffee break sponsored by:
10:15 am - 11:15 am: Data Innovations in the Fitness Industry
Being competitive requires clubs to adapt more quickly to their member’s feedback, experience, and behaviors. Complicating matters is the breadth of consumer data generated by a gym is massive and often times overwhelming. While leveraging psychographic data and creating geo-fenced regional consumer marketing models sounds exciting the reality is that clubs have access to so much information it's difficult to figure out what to do will all the data they've collected to significantly increase revenue with demonstrable ROI. In this session, you'll hear from the best brands in fitness on how they are gaining valuable insights from member data and how they leverage data across the entire club from IT, marketing, member management, and sales leaders to grow revenue.
Panelists: Richard Thomas, EVP, Listen360
Moderator: Troy Freet, CIO, EOS Fitness
11:15 am - 12:15 pm:The Future of Gym Experiences What's next and what should your club be doing now to support memorable member experiences that are unique to your brand? Where do we draw the line in terms of how much technology to use at the club? How do we stay connected to members when they are exercising everywhere?
Panelists: Phil Bomomo, Vice President of Marketing and Sales, Tinoq
Moderator: Dave Reissman, VP of Marketing, Gold’s Gym
12:15 pm - 1:15 pm: Networking Lunch
1:15 pm - 2:15 pm: Social Media and it's Impact on Business
Like it or not, social media has become an integral part of brand marketing in retail. The fact is your members and online influencers can be far more effective and authentic in reaching valuable consumers who are increasingly absorbed with Instagram, Snapchat, Twitter, Facebook and other social platforms. Discover how to find the right partners for your brand and navigate the nuances of influencer relationships while creating initiatives with measurable results.
Special Guest Speaker
2:15 pm to 2:30 pm: Afternoon coffee break sponsored by: